Changelog

We ship, very quickly. Keep updated.

January, 2026

Demo readiness and production finalization

Focused work on "ship shape" production quality, plus a safer and clearer demo experience.

Production readiness

Improved provisioning/deploy flows (including proxy-based VPC deploy process)

Delivered production stabilization milestones

Dashboard refactor

Added demo guardrails and clearer unavailable states

Shipped demo-focused frontend/backend refinements

December, 2025

Klaviyo pages ship; dashboard refactors continue

Klaviyo experiences matured in-app, and the dashboard stack moved further into a refactored, more maintainable shape.

Marvellink + Klaviyo in SaaS

Delivered a complete Klaviyo Marvellink experience (page + statuses + statistics)

Dashboard refactor

Migrated many dashboard graphs and continued refactoring work

General polish

Link page improvements, UI fixes, and deploy-ready optimizations

November, 2025

Shopify data correctness upgrades and Marvellink UX maturity

Stronger data integrity in Shopify gathers, plus clearer Marvellink installation and stats experiences in the SaaS.

Shopify gather correctness

Improved shop-wise currency handling

Increased resilience against non-standard order imports

Fixed wrong order edge cases and join logic exclusions

Marvellink UX

Improved installation + notification email flows

Surfaced richer stats in the SaaS UI

October, 2025

Currency correctness and OAuth edge-case hardening

A reliability month: consistent currency logic across platforms, and repeated OAuth improvements to reduce production friction.

OAuth stability

Iterated Facebook and Google OAuth for edge cases and long-running reliability

Currency correctness

Improved currency handling across Shopify, Google, and Facebook

Expanded correction scripts and account currency resolution behavior

OAuth stability

Iterated Facebook and Google OAuth for edge cases and long-running reliability

Historic gather visibility

Added warning/UX signals during historic backfills

Analytics improvements

Adaptive graphs gained log comparison behavior

Generalized ROAS/comparison tables improvements

September, 2025

SaaS completion push and currency foundations

This month emphasized SaaS completion, integration stabilization, and the groundwork for currency correctness across the stack.

SaaS milestones

Platform work converged toward a final SaaS implementation with continued hardening

Currencies

Accelerated currency conversion/correction work (rates + helpers)

AI surface

Added/updated the AI chat surface and related routing, currently available only for small number of clients

Marvellink

Aligned Marvellink with the productized SaaS integration flow

August, 2025

Subscription UX polish and stronger integration surfaces

Improved the day-to-day SaaS experience: safer plan changes, clearer integration states, and better onboarding ergonomics.

Subscription UX

Added plan-change UI elements and safer integration-tab refresh behavior

Improved automation around installation flows (including reinstall handling)

Login & requirements readiness

Updated login flows to better meet Shopify requirements

Refined signup UX through iterative improvements

Notifications

Brought notifications closer to completion for a better "daily use" experience

July, 2025

Returns analytics and user-ID stitching go production-grade

Major progress on two high-impact areas: returns analysis depth and reliable user identity stitching across data sources.

User-ID stitching

Made stitching viable, then productionized with history support

Rolled out user ID stitching for all clients for improved tracking

Returns analytics

Expanded from a working base to multi-graph comparisons and channel-level analysis

Improved campaign-level returns behavior and visualizations

Operational tooling

Continued deployer-helper updates to support multi-tenant operations

June, 2025

Review readiness and reliability upgrades

Focused work on platform readiness (including Meta review requirements) and improved reliability across key sources.

Shopware stability

Continued fixes to Shopware gathering and behavior pages (IDs and correctness)

Marvellink → Klaviyo

Advanced Klaviyo integration (IDs + dependencies) to a full implementation milestone

May, 2025

Shopify billing and compliance hardening

Shopify moved from "connect" to "operate": subscriptions, webhooks, and compliance workflows were stabilized for production use.

Shopify billing & subscriptions

Matured subscription creation and change flows (including signup-time subscriptions), as well as pricing policy.

Reduced install friction through multiple login-flow improvements

Compliance webhooks (GDPR)

Implemented Shopify compliance webhooks with hardened validation

Now users can opt for data deletion.

Data gathering

Migrated to Shopify GraphQL for higher efficiency and faster update times.

Insertion improvements for scale and newer patterns.

April, 2025

Facebook + Google Ads integrations come online

The new integrations are now live! Our latest feature ensures seamless Google and Facebook integration with the SaaS, this will be especially useful for the new clients. With new analytics pages you can more accurately analyze your shop's statistics and make better informed decisions based .

Facebook integration

Full Facebook auth flow completed and integrated into the SaaS experience.

Iterations on deduplication and data correctness in gathering.

Google Ads integration

Google Ads OAuth and the Google Ads integration milestone landed.

Integration status signaling.

Shopify and Shopware

Continued onboarding improvements

Shopware stocks integration completed for the SaaS UI.

Analytics pages

Expanded behavioral/product analytics

New client analytics added to the dashboard

Product insights shipped and refined

March, 2025

Foundations for SaaS flows and data gathering

The groundwork for a smoother SaaS experience—stronger core flows, better stability, and broader data gather readiness.

SaaS UX & core flows

Improved create-account flow and UI polish (including avatar/dropdown behavior)

Increased comparison table usability and stability in production.

Gathering & data sources

Strengthened Facebook scheduling and caching behavior

Expanded Shopware order gathering and overall data gather readiness.

Shopify onboarding

Landed the initial Shopify login MVP to support the upcoming billing lifecycle

Marvellink

Early correctness fixes and event/value updates

Mar 06, 2025

MarvelLink

MarvelLink is now live! Our latest feature ensures seamless event tracking and automation across all your marketing channels. With automatic syncing, de-duplication, and improved tracking accuracy, MarvelLink helps you optimise your campaigns effortlessly.

What’s new? - MarvelLink

MarvelLink - Complete event tracking and syncing solution.

Synchronized Events - Automatic syncing and de-duplication of Purchase, Add-to-Cart, and PageView events

Major Ad Platform Integration with Meta, Google Ads, and Klaviyo.

Perfect EMQ Score feature for improved Event Matching Quality

What’s new?

Shopify total now displayed in the Comparison Table, with a new colour to differentiate it from other rows and totals.

MER vs Channel ROAS comparison added.

MER vs Channel performance comparison added.

Fixed

Fixed styling and metric display issues in TOFU graphic.

Comparison table - Improved for deeper campaign analysis with better usability.

Comparison table - Fixed bugs, glitches, and UI overlaps.

Updated Fixed search functionality for smoother use of journeys and product insights.

Improvements

Updated design for the Channel Overview card.

Fixed alignment issues with help and select buttons.

New design for Customer Acquisition Cost to better compare Pixel vs Channels.

Improved skeleton loading for a smoother user experience.

Feb 28, 2025

Global Notifications

What’s new?

Global Toast Notifications for enhanced user verification.

Fixed

Resolved incorrect date selection issue in Date Picker.

Fixed meta/Google table isolation issue in Comparison Table.

Updated Average Time Display format to 'Xd Xh Xm' in User Journeys.

Improvements

Year-to-Date selection in Date Picker.

Added new icons in Comparison Tables for better visual clarity

Feb 14, 2025

Help Section

We're launching a brand new Help Section inside the pixel! This is designed to make it easier for users to find answers, get support and report any bugs they find.

What’s new?

Contact Form for direct inquiries.

FAQs for common questions.

Feb 7, 2025

Global Date Picker

We’re introducing a Global Date Picker to streamline your workflow. Now, your selected timeframes persist across pages, ensuring a smoother experience without constant re-selection. Along with this, we’ve introduced a fresh UI with a two-month calendar view, making it easier to navigate and choose dates.

What’s new?

New Date Picker UI: Redesigned with a two-month calendar view for better usability.

Presets: Quick and easily change your dates with set date preset controls.

Fixed

Resolved global date issue where previous selections did not persist across pages.

Jan 27, 2025

Dashboard Enhancements

A newly built business overview dashboard, to give our users more control and clarity. Now, filters are removable, allowing you to select and compare only the visuals you need and remove them with a simple click.

What’s new?

Dashboard Layout: New layout which dynamically displays a comparison of the analytics around it. The surrounding analytics highlight your key business metrics, and when clicked, you can easily compare two key business metrics at a time in the centre.

Removable Chips: Easily remove filters once added for a more flexible experience.

Updated Metric UI: Selected metrics are now more visually dominant, highlighted with contrasting colours for greater clarity.